Trade shows give you an incredible opportunity to showcase your brand to your potential audience. But with such a possibility comes a wide range of pitfalls. These mistakes can easily derail your efforts. Businesses are making these mistakes time and again.
When done right, trade show products can be a hit and make designing yours worth the effort. Even if things go wrong, you should be prepared for them. One of the biggest tools is to understand the most common mistakes businesses make with trade show exhibits so that you don’t repeat them.
1. Undefined Objectives
The primary mistake brands make with the exhibits for their event tent is that they do not have a clear and defined objective. This causes them to end up in a whirlwind of chaos. It is important that you have a well-defined objective for your trade show products. When your goals have been outlined clearly, it will give direction to your potential customers. Also, it will help in shaping up your pre and post-trade show strategies.
2. Not Having a Clear Message
When you are designing the products for your custom event tents, your goal should be to tell a story. To tell your brand story through your exhibits, you should have a clear message that your potential customers would like to hear. Consider the products and services your business provides.
3. Last-Minute Planning
Trade shows are crucial events. There are many things that require careful planning and consideration. If you fail to invest time in your trade show product, you will not be able to get enough return on investment to call your trade show event a success. Last-minute planning doesn’t suffice. To make your trade show products successful, plan ahead.
4. Cluttering Displays
Attendees at your trade show spend less than five minutes checking out the displays before they decide if they would like to learn more or just walk away. In case the graphics for your trade show products are chaotic, you will fail to convey the message to your potential customers. Thus, they are going to walk away.
5. Avoid Going Big At All Times
You've probably heard the phrase, "Go big or go home." However, that is not a wise strategy to follow when you are designing trade show displays. In case you are new to trade shows, you might not have an idea about what your potential customers are looking for. Also, you might be learning as you go. However, even if you have attended several trade shows, you might want to save your more impressive and bigger displays for bigger trade shows and use the smaller exhibits for smaller events.
