Depends exactly what you want to copy. If it's just files and stuff, then copy and paste will do. If it's program files and stuff, a lot can be copied along yourself if you know where to copy from and too and remember to set-up the short-cuts yourself some times, though some need complex windows registry, but I often find their just worth re-installing on a fresh windows rather than trying to copy the whole of windows as an image.
That software looks good but it's only for Seagate Harddrives (seagate now own maxtor). What exactly do you need the software to do?