Convivea
Forums => General Discussion => Topic started by: nevinainfotech on November 22, 2021, 01:38:36 pm
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An eCommerce website is the best way to perform online business. Any company can also have B2B and B2C eCommerce websites which will help with the outsourcing of business in any country. So I would recommend this blog to you with info about this topic https://www.nevinainfotech.com/blog/why-unified-b2b-and-b2c-ecommerce-website-is-beneficial/
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Be sure to ask what types of payment they want to accept. Credit cards? Which ones? E-checks? Paypal? Google checkout? Are card numbers being stored on the payment gateway? If not are you PCI compliant? Do you already have SSL? If not, who's getting the SSL cert? How do you want to handle refunds? Are cancellations pro-rated? Do you want to support affiliates? Do you want to have discount codes? Do subscriptions have setup fees?
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I believe that as the advertising industry evolves, access to primary information is becoming increasingly important to brands. Recently, I see how retail media networks can help them plan better, make more informed media buying decisions and implement more strategic campaigns, which is why I think retail media solution (https://www.oxagile.com/adtech/retail-media-network-development/) is very important in 2024 and should not be ignored.
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Retail media is definitely growing fast. But for affiliates promoting these retail brands, how do you track performance across different retail platforms?
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That's a real challenge because each retail media platform has its own reporting system and they rarely match up. We promote products across Amazon, Walmart, Target and other retail networks as affiliates but tracking conversions was a mess. Each platform showed different attribution windows and conversion data. Started using RedTrack for affiliates (https://www.redtrack.io/solutions/affiliates/) which consolidates all our retail media campaigns into one dashboard. Now we can compare performance across different retail platforms and see which ones actually generate profitable commissions. Makes it much easier to focus our efforts on the retail networks that work best