Author Topic: the undeniable strength of that balance with Ale  (Read 104 times)

Offline caicai2017

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the undeniable strength of that balance with Ale
« on: November 04, 2019, 10:53:02 am »
n the surface there is a champion’s swagger. But below, and more important, lies the resolve to adapt, evolve and grow.
One of the most powerful Jordan Brand advertisements of all time celebrates the value of iterative process. It begins with MJ acknowledging that he’s missed more shots than he’s made; failed to hit Adidas Superstar Mujer game winners more than he’s succeeded. Ultimately, it finishes acknowledging that these moments positioned him to thrive.
Like sport, design requires an acute assessment of progress. Testing a hypothesis, however audacious, allows us to define the proposition that should carry us forward. And, as I’ve said before, leaps of faith and daring are the best places from which to imagine.
September 2018 was a turning Nike Air Max 95 Womens point in design philosophy for  Jordan Brand. As we prepared to launch the Air Jordan XXXIII, we also crystallized our ethos of Flight Utility. It is about taking the best of NIKE, Inc. innovation and applying a distinct Jordan filter — defined by extrapolating from Jordan Brand’s heritage and marrying that to a future-forward, function-first approach to product.This is a philosophy that still holds true, and is also one that has Nike Air Max 90 Womens advanced. We believe in continued consideration of new technologies and materials, and acknowledge the value of opening those up through a cultural aperture. When we take leaps of faith and daring, we are doing so considering both technical capacity and the contemporary spirit of the brand.
One way of achieving this is by listening to the voice of the athlete. The Jordan XXXIII brought the game shoe forward, Nike Air Max 95 Womens progressing the legacy of visible Nike Air Max 270 Herr technology in the Jordan line and challenging aesthetic norms. Similarly, with Russell Westbrook’s Why Not Zer0.2. we can craft on-court footwear that, in his words, “takes storytelling to the next level.”Another way Jordan Brand is advancing comes through partnership. PSG has allowed Jordan Brand to deliver fresh ideas in unexpected ways. We are simultaneously able to expand into a new arena — Nike Internationalist Womens football — and play off the long-standing emotional connections held between the brand and the city of Paris. It works because of this duality — design innovation matched with an authentic connection. From a lifestyle perspective, we’re also harnessing the undeniable strength of that balance with Aleali May and Travis Scott, partners who also embody the Jordan Brand attitude.
While highly visible, our partnerships Nike Air Max 90 Femme are just one layer of how Nike Air Force 1 Femme Jordan Brand is evolving a modern design language. I’m most proud of this in two proof points: the Modern footwear collection and 23 Engineered apparel.With the Jordan Proto-Max 720, Jordan Proto-React and Jordan Apex React, the Modern collection expanded the Flight Utility design ethos of the Jordan 33 to lifestyle footwear. The silhouettes allowed us to focus on off-court comfort, and in utilizing the  Air Max 720 and Nike React technology we balanced an aeronautical-inspired design language with cutting-edge platforms