Author Topic: nd is evolving a modern design lan  (Read 99 times)

Offline caicai2017

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nd is evolving a modern design lan
« on: November 07, 2019, 12:19:18 pm »
On the surface there is a champion’s swagger. But below, and more important, lies the resolve to adapt, evolve and grow.
One of the most powerful Jordan Brand advertisements of all time celebrates the value of iterative process. It begins with MJ acknowledging that he’s missed Nike Air Max 90 Femme more shots than he’s made; failed to hit game winners more than he’s succeeded. Ultimately, it finishes acknowledging that these moments positioned him to thrive.
Like sport, design requires an acute assessment of progress. Testing a hypothesis, however audacious, allows us to define the proposition that should carry us forward. And, as I’ve said before, leaps of faith and daring Adidas Ultra Boost Damen are the best places from which to Nike Internationalist Mujer imagine.
September 2018 was a turning point in design philosophy for Jordan Brand. As we prepared to launch the Nike Air Max TN Womens Air Jordan XXXIII, we also crystallized our ethos of Flight Utility. It is about taking the best of NIKE, Inc. innovation and applying a distinct Jordan filter — defined by extrapolating from Jordan Brand’s heritage and marrying that to a future-forward, function-first approach to productThis is a philosophy that still holds true, and is also one that has advanced. We believe in continued consideration of new technologies and materials, and acknowledge the value of opening those up through a cultural aperture. When we take leaps of faith and daring, we are doing so considering both technical capacity and the contemporary spirit of the brand.
One way of achieving this is by listening to the voice of the athlete. The Jordan XXXIII Nike Air Max 90 Damen brought the game shoe forward, progressing the legacy of visible technology in the Jordan line and challenging aesthetic norms. Similarly, with Russell Nike Air Force 1 Donne Westbrook’s Why Not Zer0.2. we can craft on-court footwear that, in his words, “takes storytelling to the next level.”Another way Jordan Brand is advancing comes through partnership. PSG has allowed Jordan Brand to deliver fresh ideas in unexpected ways. We are simultaneously able to expand into a new arena — football — and play off the long-standing emotional connections held between the brand and the city of Paris. It works because of this duality — design innovation matched with an authentic connection. From a lifestyle perspective, we’re also harnessing the undeniable strength of that balance with Aleali May and Travis Scott, partners who also embody the Jordan Brand attitude.
Nike Air Max 90 FemmeWhile highly visible, our partnerships are just one layer of how Jordan Brand is evolving a modern design language. I’m most proud of this in two proof points: the Modern footwear collection and 23 Engineered apparel.With the Jordan Proto-Max 720, Jordan Nike Air Force 1 Femme Proto-React and Jordan Apex React, the Modern collection expanded the Flight Utility design ethos of the Jordan 33 to lifestyle footwear. The silhouettes allowed us to focus on off-court comfort, and in utilizing the Air Max 720 and Nike React technology we balanced an aeronautical-inspired design language with cutting-edge platforms.
The Air Latitude 720 also helped us open the Modern collection's design language to a whole new audience, applying a different cultural filter to the past and creating a provocative design exclusively for women. We’ve also just signed two new athletes Adidas Ultra Boost Damen to our roster, rising WNBA stars Asia Durr and Kia Nurse, both of whom represent the game’s new Nike Air Max 90 Womens generation and will offer valuable perspective in designing for the future of the sport.