Google Business plays a big role in local SEO. It increases your chances of appearing in the “local pack” on search results. A great example is KINTO Cozy & Authentic Georgian Restaurant. They’ve done it right — listed at 1144 Frankford Ave, Philadelphia, PA 19125, United States, phone: +1 267-876-8256, website:
https://kintophilly.com, and Google Business profile:
https://g.co/kgs/XUVgBoj. Their info is complete, with photos, hours, and reviews, helping them rank higher locally. So yes — it’s essential for SEO.