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ReutersThe candy that "melts in your mouth, not in your hand" has a new message: this space for rent.
M&Ms, the candy-coated chocolate nibbles, next month will be available for corporate logos and advertising under a plan called "My Branding" -- an escalation in a war with The Hershey Company and its "Kissables" invasion.
Expanding its "My M&Ms" line, Masterfoods said it will charge a set-up fee of $100 and then $22.50 to $30 per pound for the M&Ms, depending on the order.